Posts tagged with ‘event marketing’
Kia Brings the Runway to the Raceway to Introduce its new Stinger to the Media
Fashion Week is home to many runways, but few have challenged a supermodel to go from zero to 60 in under five seconds. In an effort to send the message that Kia is a brand that stands for style, design and performance, the brand activated a pop-up press event during New York Fashion Week that...
Training Day: How Intel, Ford and Nestlé are Elevating Event Staffer Roles
By the time an event, exhibit or activation has come to fruition, most event marketers have crossed every T and dotted every I. Or so they think.
Tequila CAZADORES Taps Into Taco Tuesday and Hispanic Heritage Month With the Bodega Bites Event Series
Tapping into the red-hot Taco Tuesday trend, Tequila CAZADORES is spicing up three major markets with its Bodega Bites event series. As other brands latch onto fleeting culinary concepts (looking at you, Unicorn Frappuccino), the brand is paying homage to tradition and true craftsmanship with an authentic bodega experience and curated taco dishes served up...
Six Ways to Engage Millennials at B-to-B Events
How to capture mindshare among the up-and-coming conference attendee base Look around just about any b-to-b conference today and you’ll see the man buns, high tops and fresh faces of the millennial generation among the attendees. But don’t be fooled by their casual air. This group of people comprises one-third of the American workforce,...