event marketing Archives - Page 109 of 131 - Event Marketer

Posts tagged with ‘event marketing’

July 26, 2017

Summer of Mars Experience Tour Targets the Next Generation of Space Explorers

In celebration of the 20-year anniversary of the Pathfinder landing on the “Red Planet,” the Kennedy Space Center has launched the Summer of Mars Experience Tour, which in July and August is traveling along the East Coast with a Mars Rover concept vehicle and high-tech interactives. The tour ties in with the Summer of Mars...

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July 24, 2017

How S.Pellegrino Elevated Culinary Events by Mining Foodies’ Social Media

S.Pellegrino on June 29 and 30 hosted culinary events on New York City’s Pier 46 to celebrate the 2017 edition of its Taste Guide, an online destination that explores U.S. cities through the eyes of chefs and local food experts. While the tasting menu featured dishes such as ceviche, avocado sushi and beef tartare, through...

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July 14, 2017

Neuromarketing 101: The Science of Decision-Making

Leveraging demographic and psychographic insights to influence customers’ purchasing habits is nothing new to the event marketing game. But the rise of neuromarketing, a field of research that studies consumers’ cognitive and sensory responses to marketing stimuli, is challenging the status quo.

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