Tag: Event Marketers
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B-to-C EventsSanpellegrino Activates ‘The Life Deliziosa’ Citrus Grove
To bring its The Life Deliziosa campaign to life, Sanpellegrino Sparkling Fruit Beverages activated an Italian-inspired citrus grove experience in New York City. The Grove was open for six hours each day and offered sampling, lounging and activities.
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B-to-C EventsSustainability: The Economist’s Traveling Coffee Cart Serves Up Education on Food Waste
The majority of consumers don’t know that biodiesel made from used coffee grounds is comparable to the best biodiesels on the market. In an effort to spread the word, The Economist in April and May took its “mind-stretching journalism” to the streets.
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B-to-B EventsEMS 2017: Adobe’s Five Pillars of Experiential Marketing
Ever wonder how a company that is all about digital brings that to life through event marketing? At Adobe, the strategy revolves around five pillars—design, community, engagement, data and culture—concepts that Alex Amado, vp-experience marketing at Adobe, discussed as keynote speaker at the 2017 Experiential Marketing Summit, which took place May 3-5 in Chicago. “We […]
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B-to-C EventsDemographics: Three Insights for Event Marketers From Nielsen’s Gaming Report
New gamers are influenced most by their friends and family, while established gamers are influenced most by interest in a game. It’s one of many insights featured in Nielsen’s eighth annual Games 360 Report 2017, a study of gamers, habits and influence. For marketers, a key takeaway in the report is that there are far […]
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B-to-B EventsNo Brand Ambassadors. No Samples. Inside Kashi’s Expo West ‘Anti-Booth’
As the world becomes increasingly more health-conscious, certification standards like USDA Organic or Non-GMO are becoming a regular part of our vernacular.