Tag: Event Marketers

Now under Verizon, Oath engages customers and employees in a rebranding with industry activations and internal events    AOL is one of the internet’s oldest brands and Yahoo is one of the most recognizable brands of the digital era. Both now live under parent company Verizon, and both have multiple brands and extensions underneath them. […]

In a world where IT professionals are often the unsung heroes of an organization, Cisco flipped the script, transforming thousands of tech experts into superheroes—if only for five days. The brand’s flagship event, Cisco Live (this year, June 25-29 in Las Vegas) was the brand’s largest to date, offering 28,000 IT pros the education, training […]

Savvy event marketers know that social media is key to amplifying the reach of their experiential programs, but simply whipping up a Twitter handle is no longer enough to make an impact.

Maestro Dobel Tequila, a Proximo Spirits’ brand, drove home its “perfect blend of artistry and mastery” messaging at Lollapalooza, August 3-6 in Chicago, with live artists and branded experiences, including an activation in the general admission area and VIP footprint. In the general admission area, two artists worked side-by-side to create artwork that brought to […]

The inaugural Colossal Clusterfest, held June 2-4 in San Francisco in partnership with Superfly, was Comedy Central’s first foray into the world of large-scale comedy festivals. Three days packed with more than 50 comedians, five stages and plenty of live music entertained attendees of all stripes, while killer brand activations inspired by Comedy Central’s programming […]