Archive

Tag: Event Marketers

  • Charmin Invites Consumers to 'Enjoy the Go' Inside 14 Themed Restrooms in Times Square
    B-to-C Events

    Charmin Invites Consumers to ‘Enjoy the Go’ Inside 14 Themed Restrooms

    If there’s one thing New York City lacks, it’s clean restrooms—especially during the hectic holiday season. To fill that void and showcase its playful personality, Charmin is inviting the more than half a million people who make their way through Times Square during the holidays to “enjoy the go” in one of 14 themed restroom […]

  • Year in Review: Take a Spin Through EM’s Top 10 Stories of 2017
    B-to-C Events

    Year in Review: Take a Spin Through EM’s Top 10 Stories of 2017

    You clicked. You liked. You shared. You clicked all over again. Introducing EM’s 10 most-read stories of 2017 in all their enduring glory. As the year comes to a close and we anticipate what 2018 has in store for the industry, we take a look back at the winning programs and standout strategies that will inspire us […]

  • Prediction 2018: Virtual Reality Becomes a Valuable Commodity for Event Industry
    Advertorial

    Prediction 2018: Virtual Reality Becomes a Valuable Commodity for Event Industry

    Last year, virtual reality technology got both a reboot and an upgrade from its ’80s incarnation. Incredible tech advances boosted VR’s second homecoming, including the Oculus (which actually started as a Kickstarter project before being acquired by Facebook). But this renewal was truly powered by major digital players like Apple, Google, Microsoft, Facebook, and Samsung […]

  • Our Last-Minute Gift Guide for the Event Marketer Who Has It All
    B-to-C Events

    Last-Minute Gift Guide for the Event Marketer Who Has It All

    Event marketers have seen it all and tried it all. They’ve launched product. They’ve tested the latest gadgets and goggles. They’ve got the devices and the best apps. So, if you’re looking for that perfect, last-minute gift for these folks this holiday season, EM’s got you covered. Take a spin through our colorful picks below […]

  • How The Berkeley’s Out Of The Blue Experience is Elevating Multisensory Events
    B-to-C Events

    How The Berkeley’s Out Of The Blue Experience is Elevating Multisensory Events

    If you think you know multisensory events, think again. Luxury hotel The Berkeley on Nov. 15 took sensory experiences to new heights with the launch of its Out Of The Blue experience, which will run indefinitely at its London property. Designed by the staff at its on-site watering hole, Blue Bar, and key technology partners, Out […]