Posts tagged with ‘Event Marketers’

December 14, 2017

Amazon Prime Video Revs up Fans of “The Grand Tour” With a Modern Drive-In Tour

As Amazon Prime Video’s original series “The Grand Tour” approached its second season, the brand searched for a unique and inclusive way to promote the show—which follows three auto buffs on global, car-themed adventures—and underscore the benefits of its Prime membership program. The solution? Hitting the road, naturally. Amazon made pit stops across the nation...

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December 11, 2017

Citi’s ‘JOYTM’ Dispenses Surprise and Delight in NYC

Anyone who’s been to the Big Apple knows impressing jaded Manhattanites is no easy task, but Citi on Nov. 14 had New Yorkers jumping for joy with its “JOYTM,” which looked like a standard ATM from the outside, but offered a surprise and delight twist. Instead of cash, the machine dispensed tickets that could be...

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