Archive

Tag: Event Marketer

  • Tips for Kid-Friendly Events
    B-to-C Events

    Three Tips for Activating Kid-Friendly Events

    Educational Components and Friendly Competition Lead the Way   When it comes to catering to family-friendly audiences, some say that the need to appeal to a more wholesome crowd can be limiting. We beg differ. Whether your company caters to kids or you’re simply targeting a family-oriented demo, we’re here to help you trade those […]

  • CES 2018: Netflix’s 'Altered Carbon' Series Promo Disrupts the Show Floor
    B-to-B Events

    CES 2018: Netflix’s ‘Altered Carbon’ Series Promo Disrupts the Show Floor

    It looked like your average tech startup exhibit at the Las Vegas Convention Center during CES 2018—save for the bodies. To promote its new tech noir mystery series “Altered Carbon” in an unexpected place (but more appropriate than a comic con, you might argue), Netflix activated a faux booth in South Hall that brought to […]

  • CES 2018: Intel’s 'Super Highway' Exhibit and Social Media Strategy Hit High Notes
    B-to-B Events

    CES 2018: Intel’s ‘Super Highway’ Exhibit and Social Media Strategy Hit High Notes

    Intel is known for its signature design focal points within its booth space at CES. One year it was the interactive Ultrabook Tree, another year, looming human figures in movement. This year, it was the “5G Super Highway,” 160 feet of LED tubing hanging overhead that spanned the length of the footprint. Intersecting it, an […]

  • Le Meridien-2328
    B-to-C Events

    Wake up and Smell Eight Strategies for Brewing a Coffee Experience

    Coffee, java, joe, mud—whatever you want to call it, you’re in the minority if it’s not part of your intake these days. For many coffee lovers, this comes as no surprise—latte art has evolved from simple heart shapes to masterful recreations of artworks like van Gogh’s The Starry Night, there’s an entire festival dedicated to […]

  • B-to-C Events

    #TBT: A Look Back at Our Roundup of Activations and Events From Super Bowl LI

    From drone performances to fitness challenges, how brands captivated fans ahead of the big game   Super Bowl LI in Houston produced many unforgettable moments, from the Patriots’ killer comeback to Lady Gaga’s aerial halftime performance. But many more moments were created in the days and hours leading up to the big game, as brands […]