Tag: Event Marketer
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B-to-C EventsPhoto Tour: Take a Spin Around the Porsche Destination Drives Experience
It may have been a dreary day at Pocono Raceway in Long Pond, PA, but that didn’t dampen the spirits of the sports car fans and aficionados who came to participate in the Porsche Destination Drives Experience. Event Marketer headed out to the track for the day’s morning session (there was an afternoon session each […]
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B-to-C EventsBrands Descend on New York’s Seaport District for the US Open Experience
For two days during the week leading up to this year’s US Open, the United States Tennis Association transformed New York City’s seaport district into a mini version of the Billie Jean King National Tennis Center in Flushing Meadow, Queens. The US Open Experience, which took place Aug. 24-25, built on previous smaller scale events […]
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B-to-C EventsThe Three ‘Secrets’ to Honda’s Success in Music Tours
The Honda Civic Tour is back, this time with American pop rock band OneRepublic as headliners. The summer tour, now in its 16th year, also features a culinary pop-up in 10 markets called Civic Tour City Flavor, a special-edition Honda Civic Type R and Honda Rebel motorcycle custom-designed by the musical group and a contest […]
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B-to-C EventsThree Tips for Leveraging Snap Spectacles at Events
If experiential marketing is about creating lasting memories, then Spectacles are the modern event marketer’s new best friend. The smart glasses, released last fall, were developed by Snap (formerly Snapchat)
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B-to-C EventsCLIF Bar’s Analog Approach Makes Dwell Time Soar at the Pitchfork Music Festival
Retaining consumers’ attention these days is challenging to say the least, but CLIF Bar managed to keep Pitchfork Music Festival attendees occupied with activities designed to amplify festival culture while underscoring the importance of protecting the environment. Equipped with a variety of analog engagements, a charity component and a chill outdoor footprint featuring a hammock […]