Posts tagged with ‘Event Marketer’

October 14, 2019

Sneak Peek: What to Expect at Women in Events Week

Ladies, we’re a week out from Women in Events Week, our nationwide, multi-day program designed to connect, inspire and acknowledge women in event marketing. Are you ready? If you’re new to our program, the story began a decade ago when Event Marketer launched its Women in Events Special Report, an annual feature that over the...

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October 14, 2019

How Storytelling Helped adidas Evolve its Event Sponsorship

When the Beyond the Streets graffiti exhibition launched in Los Angeles in 2018, signing on as lead sponsor was a no-brainer for adidas. The brand’s deep-seated roots in skateboarding and street culture was a perfect fit for the new platform. But like any event program, the kinks were still being ironed out the first time...

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October 7, 2019

Six Esports Marketing Insights from Gillette’s Global Sports Director Greg Via

Gillette has a long history in sports marketing, dating back to an exclusive sponsorship of the Major League Baseball World Series… on radio. Fast forward to the present, and things have certainly evolved. In recent years, Gillette has stepped up its esports marketing efforts, including sponsoring ESL’s Intel Extreme Masters World Championship and naming League...

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