Posts tagged with ‘Event Marketer’

November 2, 2017

LG’s Pop-Up Combines the Excitement of Cinema With the Comfort of Home

Electronics brand LG has partnered with Dolby, the company that brought us “surround sound,” in an experience that immerses attendees in the sounds, color and picture quality of its razor-thin LGW7 OLED TVs. The activation, dubbed Cinema House, launched Oct. 12 in New York City’s Madison Square Garden, the first stop in a two-month tour...

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November 1, 2017

Country Music Events: How Big Brands are Building Loyalty

The Wide-Ranging Fan Base Spans Regions and Generations   It can be indie, it can be gritty, it can be rock and pop. It’s on primetime à la the CMA Music Festival’s annual “Country’s Night to Rock” (called the most social show of the year by Forbes in 2014). And thanks to Blake Shelton, the...

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October 31, 2017

Taste of Home Leverages Facebook Live to Give its Sponsors a Boost at Kids Fest

Event marketers have long been aware of the benefits of experiential programs when it comes to creating awareness, changing brand perception and making that all-important one-on-one connection with their target audience. In the case of Taste of Home, a Trusted Media Brands publication that  has activated live event programs with sponsors and advertisers for years,...

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October 31, 2017

Winners Announced: The 2017 Experience Design & Technology Awards

The editors of Event Marketer magazine announce the winners of the 2017 Experience Design & Technology Awards, the world’s largest and only recognition program celebrating the best-designed live experiences and the most powerful “wired” engagements delivered by brands and partners worldwide. Congratulations to all of this year’s winners. View full coverage of the 2017 Experience...

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