Tag: Event Marketer Magazine

We often think of shoe insoles as an unglamorous pharmacy purchase. Amope at Fashion Week in New York City, Feb. 9-17, put a premium spin on the category by showcasing its GelActiv insoles for stylish shoes in the mobile ShoeLove boutique. The program helped Amope expand its brand perception beyond the product consumers know Amope […]

While the East Coast was busy braving Winter Storm Stella, EM was fortunate enough to be in sunny downtown Austin checking out the interactive portion of this year’s South by Southwest Conference and Festivals (March 10-19).

It's one of the biggest misconceptions about gamers. That they’re solitary creatures who prefer communicating via headsets and through screens rather than in person or as a community.

Peter McGuinness has a lot on his plate—and we're not just talking about the savory yogurt he's enjoying at New York City's Chobani Cafe.

Whoa. It’s the word the Consumer Technology Association (CTA) frequently uses to describe CES. For the last 50 years, the show has propelled the evolution of technology by fostering innovation and collaboration among some of the tech industry’s brightest minds.