Archive

Tag: esports sponsorship

  • State Farm on Esports Sponsorship for Non-endemic Brands
    B-to-C Events

    State Farm Q&A: On Entering the Esports Business as a Non-endemic Brand

    For brands that are non-endemic to the esports space and looking for an example to follow, State Farm should do the trick. Just this year, the insurance company announced a multi-year sponsorship of the Overwatch League as well as a sponsorship of the incredibly popular professional Fortnite streamer, DrLupo. The brand was also the first […]

  • Esports Business Summit Preview: Q&A With Xfinity’s Matt Lederer
    B-to-B Events

    On the Biz of Esports: A Chat With Xfinity’s Matt Lederer

    The Esports Business Summit, produced by Event Marketer and sister publications Cynopsis and Chief Marketer, brings together all sectors of the esports ecosystem, from brand marketers to esports leagues to investment firms to game publishers. The inaugural show in 2018 in Las Vegas offered three days of networking, education and inspiration, and as we gear […]

  • Riot Games' Collegiate Esports Body Aims to Foster Inclusion From the Ground Up
    B-to-C Events

    Nike, Coca-Cola, State Farm: Brands Getting in the Esports Sponsorship Game

    News of non-endemic brands entering the esports space is no longer surprising. From Nike to State Farm to Coca-Cola, companies have been making waves with major deals in the esports space—and rest assured, they will keep coming. Here’s a look at five new brand partnerships of 2019, hot off the presses. Most are still being […]

  • esports stock research
    B-to-C Events

    New Research Draws Parallels Between Esports and Traditional Sports Fans

    Gamers and esports fans may seem like their own breed, but according to new data in Simmons Research’s 2018 Sports Fan and Engagement Study, there are many parallels between traditional sports fans and esports fans. Which means plenty of opportunity for non-endemic brands to comfortably cross into the space. In fact, gamers welcome it. According […]

  • Q&A: Former Activision Blizzard Exec Mike Sepso on Top Trends and Brands in Esports
    B-to-C Events

    Q&A Part Two: Former Activision Blizzard Exec Mike Sepso on Top Trends and Brands in Esports

    Understanding the esports industry is one thing. Activating within it is another. Whether your brand is already playing in the esports space or just getting started, it’s important to recognize trends in the esports business to get ahead of the game. Esports pioneer Mike Sepso and former NBA and IMG executive Bobby Sharma recently created […]