Archive

Tag: Drones

  • The Intel Learning Lab Tour Gives Students High-Tech Educational Experiences
    B-to-C Events

    The Intel Learning Lab Tour Gives Students High-Tech Educational Experiences

    Intel technologies touch a variety of industries, but to showcase how its innovations can transform schools, the brand built a mobile classroom of the future dubbed the Tech Learning Lab. The multi-city mobile tour kicked off on Oct. 16 with a visit to the Bronx Academy of Letters in New York City. Active until Dec. […]

  • Kodak 'Downtown' Exhibit Helps Organize Brand Offerings
    B-to-B Events

    CES 2018: Kodak’s ‘Downtown’ Exhibit Design Helps Organize its Diverse Offerings

    Kodak unveiled an evolution of its urban-inspired stand at CES 2018, shifting its focus from professional users in the “Kodak Studio” last year to a broad range of creatives in this year’s “Kodak Downtown” footprint. The exhibit design, which has evolved over three years across multiple shows and activations, allowed attendees to experience Kodak’s entire […]

  • B-to-C Events

    #TBT: A Look Back at Our Roundup of Activations and Events From Super Bowl LI

    From drone performances to fitness challenges, how brands captivated fans ahead of the big game   Super Bowl LI in Houston produced many unforgettable moments, from the Patriots’ killer comeback to Lady Gaga’s aerial halftime performance. But many more moments were created in the days and hours leading up to the big game, as brands […]

  • Stunts: Ally Bank’s Drone Delivers Phone Chargers to Mall Shoppers
    B-to-C Events

    Stunts: Ally Bank’s Drone Delivers Phone Chargers to Mall Shoppers

    One way to gain a little attention in the marketplace? Launch a drone decked out in your brand colors and logo in a busy shopping mall. That’s exactly what Ally Bank did on Oct. 7, the Saturday before National Online Bank Day, which took place the following Monday. The point? The drone delivered free phone […]

  • HP Invites Millennials to Create, Reinvent and Share at Coachella
    B-to-C Events

    Photo Tour: HP Invites Millennials to Create, Reinvent and Share at Coachella

    As part of its strategy to connect with millennials, HP powered up interactive experiences that got music- and art-loving Coachella attendees hands-on with its technology. From an 11,000-square-foot dome called “The Antarctic” to additional activations in the HP Lounge, attendees tinkered with HP’s inking capabilities to create custom bandanas and toyed with light designs in […]