Tag: Drones

Palm Springs, CA, has no shortage of luxury resorts boasting spectacular views, perfectly-manicured grounds, lavish spas and a lively dining scene. So with myriad hotels to compete with and new post-pandemic lifestyles to consider, Kimpton Rowan Palm Springs transformed its property into a destination within a destination at the intersection of hospitality and high-end retail. […]

The goal for promoting season two of the FX comedy “Dave” was to bring Dave directly to the fans. What the fans didn’t know, however, was that Dave would come to them standing atop a 50-foot drone or on a video screen that popped up from a furry anteater on wheels. The “Dave Drops” stunt […]

How Amazon unleashed a multi-platform campaign built for diverse audiences Leave it to Amazon Prime Video to execute an experiential marketing campaign as gripping as the action-packed film it was built to promote. Ahead of the debut of its original military thriller “Tom Clancy’s Without Remorse,” the brand launched a multidimensional global marketing program aimed […]

Today’s socially distant world has upended much of what we’re used to as consumers and businesses for now. Meetings and conferences are mostly virtual, but savvy marketers have tapped into at-home or reverse activations to amplify on-screen events and build buzz for new products and programs. What reverse activations offer best is a highly personal […]

WIRED magazine celebrated its 15th season of activating a pop-up retail experience showcasing the “must have, new, now and next” technology products for the holiday season. Open Dec. 13-22, consumers were invited to meander and shop a 2,600-square-foot space at Brookfield Place shopping center in Lower Manhattan, curated in partnership with the magazine’s editorial staff […]