Tag: culinary experience
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B-to-C EventsHonda Civic Tour This Year Features OneRepublic, Local Culinary High Notes
The Honda Civic Tour, the automaker’s annual concert event series now in its 16th year, in July hit the road once again, this time with headliner OneRepublic along with a special-edition Honda Civic Type R and Honda Rebel motorcycle custom-designed by the band. But this tour, based on insights from the band and its lead […]
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B-to-C EventsKnob Creek’s Whiskey and Eggs Experience Hits Upscale Culinary Festivals
It doesn’t get much better than bourbon and smoked meats, and that’s exactly what Knob Creek brought to culinary festivals across the country earlier this summer in collaboration with ongoing brand partner Big Green Egg, maker of the popular kamado-style grill. Together, the brands brought their Whiskey and Eggs experience to passionate foodies, delivering premium […]
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B-to-C EventsTips for Working with Celebrity Chefs in Events
In the consumer activation space, partnerships with celebrity chefs can not only help generate buzz for events, they can use their “expert” status to legitimize marketing messages.
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B-to-C EventsTaste of Home Cooks its Reimagined Culinary Event Series to Perfection
Taste of Home is renowned for its long-running Cooking School tour, but the publication took the concept to the next level this year with a reimagined experience dubbed Taste of Home LIVE.
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B-to-C EventsAmerican Airlines Offers Sneak Peek at New Dining Service with Progressive Culinary Event
American Airlines this summer will introduce a new Flagship First Dining experience at JFK’s Terminal 8 that will feature regionally-inspired and locally-sourced food and wine for its premium and elite customers traveling on qualifying itineraries. To give media and influencers a sneak preview of the new sit-down dining service—a first of its kind among U.S. […]