Tag: culinary experience

  • Photo Tour: How Summit Revamped its Culinary Program with Brand Integrations
    B-to-B Events

    Photo Tour: How Summit Revamped its Culinary Program with Brand Integrations

    The Summit ideas festival, which held its flagship event in Los Angeles Nov. 2-5, revamped its culinary program this year by creating a food court for attendees catered by celebrity chefs, a night market, full buyouts of local restaurants and a dedicated programming track for culinary. Another key component to the upgrade were brand integrations, […]

  • Cook-Offs, Influencers and ‘Living Simply’: Inside Barilla’s Laver Cup Sponsorship
    B-to-C Events

    Cook-Offs, Influencers and ‘Living Simply’: Inside Barilla’s Laver Cup Sponsorship

    As much of the culinary world continues to hype complex meals featuring exotic ingredients and unconventional combinations, Barilla is keeping things simple. The 141-year-old pasta brand touted its understated approach Sept. 21-23 at the Laver Cup tennis tournament in Chicago with chef demonstrations, cook-offs and a clean design aesthetic that underscored its messaging. Part of […]

  • Cheetos’ Restaurant Returns as the Flamin' Hot Spot in Los Angeles
    B-to-C Events

    Cheetos’ Restaurant Returns as the Flamin’ Hot Spot in L.A.

    Cheetos has found its niche in culinary experiences. Building upon the success of its pop-up restaurant last year in New York City, the brand opened a Cheetos-inspired restaurant in Los Angeles, Sept. 18-20, in partnership with Chef Roy Choi, designing the space and menu around a Cheetos flavor that’s particularly popular in the L.A. market: […]

  • Sampling: Castello Reimagines Cheese Pairings with Dogfish Head Beer and Mongers
    B-to-C Events

    Castello Cheeses Samples Regional Food Festivals with Beer, Burgers and Mongers

    Wine and cheese pair well, of course, but Castello cheeses found a way to express the creative nature of its recipes by pairing its crafted cheeses with crafted beer in a sampling experience that invited consumers of food and jazz festivals this summer to “Hoptimize Their Love of Cheese.” The Castello Biergarten sampling activation, held […]

  • B-to-C Events

    Knorr Touts Home Cooking With Social Media Deliveries and a Pop-up Farm Stand

    Cooking at home is on the rise, but the majority of today’s busy consumers don’t have time to spend hours in the kitchen whipping up complex recipes. It’s the concept that drove CPG brand Knorr to create its new One Skillet Meals. The meal starter kits allow home cooks to add their own protein and […]