Tag: Comic-Con

FX was in the midst of planning its seventh year activating outside the convention center at Comic-Con International: San Diego when COVID-19 struck. With the convention shifting to digital as Comic-Con@Home, FX formulated a program that would honor the things fans love about the network’s in-person activation with immersive and interactive elements. “We approached it […]

Comic-Con International: San Diego has come a long way since its humble beginnings in 1970, evolving from a small comic book convention to the ultimate destination for pop culture superfans—and the brands vying for their attention. From immersive exhibits within the San Diego Convention Center, to free outdoor activations available to badge-holders and the public […]

Wandering down a crowded street, a man dressed as Mario physically holds a replica Nintendo coin box above his head. Nearby, scores of consumers wait in a three-hour line to participate in a 10-minute escape room experience. No, we’re not in an alternate universe. This is Comic-Con International: San Diego, the original event platform for […]

More than 250,000 people descended upon New York City for New York Comic Con, which took over the Big Apple Oct. 4-7. While the heart of the event took place within the Jacob K. Javits Convention Center, ancillary events like panels that used to fuel hours-long lines around the center were moved to strategic locations […]

Entertainment enthusiasts abound at Comic-Con, a fact not lost on Amazon Fire TV, which brought its Fast Forward to the Future activation to the San Diego event to drive hands-on trial and purchase intent for its Fire TV Cube, Fire TV Stick and Fire TV Edition devices. Taking up a vast footprint on 7th Ave., […]