Tag: Coca-Cola

Even the world’s most recognized brands need an awareness lift when it comes to introducing new products or formulas. Such was the case for Coca-Cola as it headed into the 2023 NCAA Men’s and Women’s Final Four tournaments to spread the word and drive trial for its recently revamped Coke Zero Sugar and Powerade recipes. […]

For Coca-Cola, the “real magic” of global tentpole events like the FIFA Men’s World Cup lies in the opportunity to bring people together for simple moments of connection. The beverage giant has been an official sponsor of the tournament, which attracts billions of viewers, since 1978. And ahead of this year’s event, the brand launched […]

They say everything’s bigger in Texas, and to celebrate the 90th anniversary of the Houston Livestock Show and Rodeo—and its 30th year sponsoring the event—Coca-Cola took the adage to heart and trotted into the event with a new 3,500-square-foot, Texas-style Ice House activation. The larger-than-life, open-air footprint served as a destination where attendees of all […]

If you’ve ever fantasized about getting a shout-out from Brett Favre or having Kenny G serenade you and only you (hey, no judgement here), Cameo is where it’s at. The web- and app-based platform, which launched pre-pandemic but was galvanized by quarantined consumers’ longing for personal connection, allows users to send customized celebrity video messages […]

As brands grapple to find clever virtual engagement strategies in the absence of live events,  stunts may be the answer. Enter: digital Guinness World Record (GWR) attempts. Like their live counterparts, digital record attempts are designed with a marketing objective in mind and delivered in a way that engage consumers while rallying them around a […]