Posts tagged with ‘Augmented Reality’
State Farm’s Festival Strategy Encourages Music Lovers to Make a Difference
State Farm returned this year to the music festival and concert circuit once again with its #HereToHelp Lounge but this time with a new platform, NeighborhoodOfGood.com, an engagement tool that encourages attendees to volunteer in their communities. The brand’s #HereToHelp activations at Austin City Limits, Bonnaroo, Lost Lakes and other festivals include a help desk...
AT&T Explores the Intersection of Tech and Entertainment at its Two-Day SHAPE Event
What do you get when the worlds of technology, media and entertainment collide? In the case of AT&T, you get SHAPE, a two-day immersive event that this summer transformed Warner Bros. Studios in Los Angeles into a high-tech campus for content creators, developers, tech professionals and enthusiasts. Attendees sat in on presentations by visionaries in...
Four Ways to Leverage Augmented Reality at Events
As far as event technology goes, it’s safe to say that virtual reality has dominated the scene over the last few years, transporting consumers to exotic travel destinations and offering front row seats to previously unexplored environments. But while VR may be the talk of the town, augmented reality has been rapidly picking up steam....
IZZE FUSIONS’ Flavorful Summer Tour Gives Teens a Taste of Augmented Reality
IZZE FUSIONS, a new PepsiCo-owned beverage that hit retail shelves in March, has launched a summer sampling tour that gives teens a taste of AR as well as its “sorta juice, sorta soda, sorta sparkling water” fruit flavors.