Archive

Tag: Augmented Reality

  • Inside the Eco-Friendly HSBC Lounge at Davos
    B-to-B Events

    Inside HSBC’s Modern Lounge and Event Space at Davos

    Shifting away from high-tech showcases it has created the past few years at Davos, HSBC at the World Economic Forum, Jan. 23-26, took over a boutique shoe shop on a main street in the Swiss city, creating a lounge retreat for the 2,500 attendees of the annual congress. The goal: to engage ceos and leaders […]

  • B-to-C Events

    #TBT: A Look Back at Our Roundup of Activations and Events From Super Bowl LI

    From drone performances to fitness challenges, how brands captivated fans ahead of the big game   Super Bowl LI in Houston produced many unforgettable moments, from the Patriots’ killer comeback to Lady Gaga’s aerial halftime performance. But many more moments were created in the days and hours leading up to the big game, as brands […]

  • Augmented Reality: Five Brands Leveraging AR Apps to Blend the Online and In-Store Shopping Experience
    B-to-C Events

    Augmented Reality: Five Brands Leveraging AR Apps to Blend the Online and In-Store Shopping Experience

    The modern retail landscape is complicated, to say the least. Traditional brick and mortar brands are working hard to enhance the in-store experience, but beefing up their ecommerce simultaneously. Online retailers are reaping the benefits of offering quick and convenient digital shopping, but also placing greater importance on delivering face-to-face experiences, like pop-up shops, to […]

  • Take a Road Trip Through the Best Auto Activations of the Year
    B-to-C Events

    Cruise Through the Best Auto Activations of the Year

    From Fashion Week to Fashion Island, New York City to Newport Beach, automotive event marketing has been in high gear. Throughout 2017, the auto brands took to music festivals, film fests and fashion shows, plied the city streets, followed country roads and headed down wilderness trails to connect with car buyers. Along the way, they […]

  • State Farm’s Festival Strategy Encourages Music Lovers to Make a Difference
    B-to-C Events

    State Farm’s Festival Strategy Encourages Music Lovers to Make a Difference

    State Farm returned this year to the music festival and concert circuit once again with its #HereToHelp Lounge but this time with a new platform, NeighborhoodOfGood.com, an engagement tool that encourages attendees to volunteer in their communities. The brand’s #HereToHelp activations at Austin City Limits, Bonnaroo, Lost Lakes and other festivals include a help desk […]