Tag: app

  • date-night-new-york-courtesy-hbo-max-credit-ignacio-linares
    B-to-C Events

    Date Night: HBO Max Hosts Romantic Bespoke Evenings for ‘Love Life’ Fans

    Whether out on the town, or cozy at home, HBO Max believes in date night. The subscription video on-demand streaming service built excitement for the launch of Max Original “Love Life” season two with a four-day series of romantic evenings for couples at eight Black-owned restaurants in New York City, Los Angeles, Detroit and Atlanta. […]

  • Augmented Reality: The Do’s and Don’ts of Using AR in Events
    B-to-C Events

    The Do’s and Don’ts of Using Augmented Reality in Events

    Three brands offer tips on how to leverage AR for live experiences As augmented reality continues to infiltrate the mainstream, brands are going all-in, experimenting with the technology through mobile apps and AR glasses in an effort to engage consumers and business partners alike. But like most technology, leveraging AR comes with its fair share […]

  • Cheetos’ Restaurant Returns as the Flamin' Hot Spot in Los Angeles
    B-to-C Events

    Cheetos’ Restaurant Returns as the Flamin’ Hot Spot in L.A.

    Cheetos has found its niche in culinary experiences. Building upon the success of its pop-up restaurant last year in New York City, the brand opened a Cheetos-inspired restaurant in Los Angeles, Sept. 18-20, in partnership with Chef Roy Choi, designing the space and menu around a Cheetos flavor that’s particularly popular in the L.A. market: […]