activation Archives - Page 16 of 34 - Event Marketer

Posts tagged with ‘activation’

July 17, 2019

How One-on-One Interactions Drove Engineer.ai’s Conference Strategy

Toronto-based Collision attracts over 25,000 of the world’s largest buyers and sellers of technology each year, making it a prime setting for tech brands to share the perks of their products with a captive audience. For Engineer.ai, a startup that helps entrepreneurs bring their ideas to life through customized software, North America’s fastest-growing tech conference,...

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July 16, 2019

How Samsung’s Unpacked Event Engaged Viewers Live and Virtually

There is a lot at stake with product launch events and, perhaps, a little more so for the biannual Samsung Unpacked. A few fun facts: This year, there were more than 1.5-times the audience that the Oscars pull in viewing the Samsung Unpacked live-stream as it unfolded. That’s 44 million people tuning in virtually throughout...

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July 15, 2019

Four Steal-Worthy Strategies for an Art-Driven Marketing Event

Art, in all of its forms, can be a powerful engagement tool. It evokes emotion, inspires creativity and often educates observers in one way or another. Event marketers have been cleverly incorporating art-based engagements into their events for years, but a recent crop of brands, from hotels to banks, is turning art itself into the...

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July 12, 2019

Hendrick’s Makes Gin ‘Approachable’ with a Summery Sampling Experience

To introduce its limited-edition batch of Midsummer Solstice to new consumers, Hendrick’s Gin activated a floral pop-up installation at Pershing Square Café adjacent to New York City’s Grand Central Terminal, June 5-7. In addition to sampling bars offering two different gin cocktails, photo moments overflowing in flowers of all colors and sizes were the main...

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July 10, 2019

Virgin Launches a New Route with Cultural Experiences and Sir Richard Branson

  Launching a new flight route is a big deal for an airline, and marketing the different reasons why the destinations matter and should be linked is an important part of the process. In launching its new route from Los Angeles to Manchester, England, Virgin Atlantic hosted the LAxMAN influencer event that featured influencers in...

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