Partner Content Archive - Page 118 of 119 - Event Marketer
Social Media and Events: Connecting the Dots
There are constant reminders everywhere telling us that social media is important for fully integrated event marketing success. That's a no-brainer, but what isn't as obvious is how event attendees use social media. Up until now, the questions about event social media use have been lurking under the radar, but our latest study uncovers the...
What Integrated Marketing Really Means in Events
As a marketer, you appreciate good storytelling. And you know the best brand stories transcend every consumer touchpoint, both online and offline. Therefore, integrated marketing has become a popular buzzword that encompasses a wide range of marketing objectives and initiatives. To debunk this buzzword and get your event marketing efforts truly integrated, let’s break down...
6 Questions You Should Ask Your Event Agency
As an event marketer, you understand the power of a live event. Bringing brands to life involves a number of moving parts, and you need an agency that can seamlessly manage and integrate every aspect. But finding the right one can be a challenge. To help you select the perfect agency, here are a few...
5 Tips for Protecting Your Event Data
From retailers and banks to tech companies and Hollywood movie studios, data has been exposed as crackable, hackable and exploitable. Your event data is just as vulnerable. Here are five tips from different brand categories for keeping event data safe and secure.