Reward customers or members Archives - Page 8 of 22 - Event Marketer
Goodyear Extends Conference to the Great Outdoors
Goodyear Tire and Rubber coupled its 2009 Dealer Conference in Washington, D.C., with ride-and-drives to demonstrate the off-road capabilities of its Wrangler MT/R with Kevlar tires over its competitors. More than 2,000 Goodyear dealers nationwide attended as well as select members of the media. The challenge was finding an area with mud, water, hills, rocks,...
Adidas Turns 100-Year-Old Frat House into Cozy Lounge
When it came to designing a lounge for its athletes participating in the 2008 Olympic Track and Field Trials, adidas looked no further than its Olympic ad campaign slogan, “Impossible is Nothing,” for inspiration. To prove the point, it transformed a 100-year-old frat house into an inviting space where the athletes could relax and recharge...
Toyota Takes Annual Meeting Attendees on a Road Trip
Toyota’s national dealer meeting was anything but a typical vehicle display. To rev up the 5,000 dealers, partners, field staffers and executives in attendance, the Japanese automaker took them on a “road trip” from Manhattan to Mount Rushmore and various stops in between as it set the stage for its full line of vehicles. A...
Citrix Virtual Conference Brings Together Worldwide Audience
To launch the XenDesktop to a worldwide audience, including customers and partners, and in order to reach the broadest audience possible with simultaneous impact and cost efficiency, Citrix looked to a virtual environment, or two. It produced two virtual events spaced one week apart to deliver targeted information to two distinct audiences: Citrix partners and...