Motivate the internal team Archives - Page 13 of 15 - Event Marketer
MasterCard’s Meeting iPads Engage On-Site and Off-Site
The construct of an annual sales meeting is often a predictable one for attendees such as seasoned executives, who made up much of the 420-attendee list of the 2012 MasterCard annual Sales Leadership Meeting. This year MasterCard gave each attendee an iPad to borrow, preloaded with content and an app to support the experience on-site...
Oracle Deploys a Campus Approach for OpenWorld
Navigating the labyrinth that is Oracle’s evergreen OpenWorld has, traditionally, not been for the faint of heart. The brand’s latest approach to its gargantuan business conference, however, aligned audiences and made more efficient use of space, allowing for easier exploration of the conference and easier attendee connections to content, peers, partners and Oracle experts, relevant...
EMC Webcast Expands Employee Participation
This year, information technology services provider EMC made the big leap from physical to virtual for its annual global training conference, to make it possible for its growing numbers of system engineers and partners to participate. But the challenge was to keep the essence of the conference intact: an event where attendees can directly interact...
Staples Hybrid Draws Near-Perfect Virtual Attendance
Hybrid sales events offer companies a cost-effective way to recognize top performers in a high-energy live environment while simultaneously motivating the rest of the sales force in a virtual setting. Those were key platforms for Staples’ Advantage Sales Meeting—a two-pronged event designed to be a place for sharing ideas, learning and networking for top-tier Staples...