Good will Archives - Page 7 of 14 - Event Marketer
Harley Revs up its Charity Ride with a Theme Park
Watching a fleet of 25,000 Harley-Davidson motorcycles come roaring down the freeway is enough to make your heart race. And that’s exactly what the brand wanted to do with its 25th annual Love Ride—the world’s largest one-day motorcycle fundraising event that has donated over $21 million to non-profit organizations since its inception. The program revved...
P&G Activates Monster Sponsorship in 60 Days
In what may be the fastest turnaround of an Olympic sponsorship deal ever, Procter & Gamble signed, sealed and then delivered its first-ever P&G Family Home in about 60 days. Taking over the USOC family program from now-departed sponsor Bank of America, the consumer-product giant turned a conference center on West Hastings Street into a...
CareFusion Breaths New Life into Jazz Festival Series
Medical technology company CareFusion and jazz made beautiful music together. As sponsor of the CareFusion Jazz Festival Series, the company in the summer 2009 struck a chord with the health care executives it needed to reach to publicize its new brand name as it spun off from parent company Cardinal Health. Research had shown their...
Cartoon Network Takes on Childhood Obesity
Cartoon Network refreshed its six-year-old tour by changing its platform from Get Animated to the Move-It-Movement. The new tour (and website moveitmovement.com) offered activity stations and tips for families on how to combat childhood obesity through a healthy lifestyle. The 30-city tour kicked off in Washington D.C. and continued to visit local baseball and soccer...