Good will Archives - Page 10 of 14 - Event Marketer
Kyle Petty Charity Leverages Press to Build Awareness
Since its inception in 1995, the annual cross-country motorcycle trip featuring NASCAR celebs lead by Kyle Petty has logged more than 20,000 miles and generated more than $3 million for charity. The 2002 Charity Ride kicked off in Napa, CA, last June and traveled for eight days (covering about 400 miles daily). The Ride benefited...
AT&T Makes Emotional Connections Via Charity Event
Started by a group of Ma Bell employees to cook up some cash for fellow AT&T staffer (and cancer patient) Steven Cox, the employee-run Cox Charity Classic has evolved over the last few years into one of the nation’s largest one-day amateur charity golf events. The number of AT&T business partners who have joined the...
WaMu Photo Contest Fosters Community Engagement
If the community considers you an outsider, they won’t acknowledge the brand—let alone hand over their financial nest eggs. Washington Mutual didn’t want to look like a stranger when it invaded the New York City metro (as a result of its acquisition of Dime Savings Bank). So the company tapped Sausalito, CA-based OPTS to help weave...
Sony Throws a Halloween Party at the United Nations
Out to create a highly visual publicity stunt that would garner media exposure for the DVD launch of Spider-Man, Columbia-TriStar/Sony hooked up with UNICEF for a program to benefit children “around the world.” Given the release date’s proximity to Halloween, the campaign leveraged the holiday to maximize media coverage. The United Nations complex in New...