Employee recruitment/retention Archives - Page 4 of 5 - Event Marketer

November 17, 2015

BT Global Services Meeting Offers Holographic Experiences

To keep its employees in the loop after a period of internal change and restructuring, BT Global Services UK gathered all its troops at the Game On Sales Kick-Off Conference last June. The theme Game On reinforced the global communications provider’s vision of not only being in the game, but also defining it. The Game...

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November 17, 2015

Walmart Meeting Offers Live Interaction, Mini Concerts

When you’re numero uno on the Fortune 500 list, your annual shareholder’s meeting had better be pretty friggin’ good. This year, Wal-Mart delivered. Big W skipped the elaborate Broadway-style musical numbers and instead tried a new approach to its mission–critical annual meeting. We called it “Funny bones, heartstrings and rock stars.” They, um, didn’t call...

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October 30, 2015

UPS Enlists a Roster of Notable Speakers and Hosts

Longitudes is UPS’ twice-yearly conference series that focuses on supply-chain management and synchronized commerce. With one meeting each year in the U.S. and the other overseas, the sessions allow the company to engage key customers in dialogue about the future of shipping and commerce and position itself as a solutions provider. Thanks to an almost...

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October 30, 2015

Walmart Stages a Musical at its Annual Shareholders Meeting

You might remember the dramatic goings-on in Bentonville last year, the agency hirings and firings, and top marketers coming and going. Yes, 2006 pulled in all of the elements of comedy and tragedy. But before that news broke, Walmart had embraced another aspect of the theater: the musical. Walmart was looking for a way to...

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October 29, 2015

Adidas’ Sales Meeting Takes Cues from the NBA

Four hundred fifty adidas North American sales and product-marketing staff gathered at the Scottsdale Resort & Conference Center for a meeting aimed at delivering the company’s strategic message in a way that was big on substance and light on fluff. As part of that challenge, adidas wanted to inspire attendees to challenge the status quo....

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