Drive sample distribution Archives - Page 24 of 28 - Event Marketer
Kellogg’s Targets Teens with Top Secret Concerts
Kellogg’s Pop-Tarts combined the power of music with the reach and relevance of Facebook to engage teens with their favorite artists in and outside the live music experience. The Crazy Good Summer program offered two “top secret” concerts featuring five of the hottest trending teen artists according to their social media reach—Carly Rae Jepsen, Austin...
Wrigley Excel Gumergency Campaign Surprises Consumers
This provocative and playful campaign turned what could have been a simple sampling strategy for a broad target into one that generated real-time social engagement and share-worthy content both on the brand’s social media pages and on the vehicle’s social wall. Surprise interactions with an actor onboard a mobile vehicle gave consumers an experience to...
Corby In-Store Effort Promotes Camp Viejo Wine
Food and wine go hand in hand, and in a culturally relevant setting, both just seem to taste better, don’t they? To build awareness for its Campo Viejo wine while bringing a contemporary look and feel to the Spanish wine category, Corby Wine and Spirits activated in-store sampling at LCBO stores in Toronto, the greater...
Anheuser-Busch Sends Millennials to Whatever, USA
Were Millennials #UpForWhatever? Anheuser-Busch took to the road to find out. The overall goal: create a summer experiential program to excite Bud Light’s 21-to 27-year-old target demographic, and connect with them as they see themselves, as social curators, storytellers, people who value experiences over things, and seekers of money-can’t-buy experiences that help build their own...