Drive consumers to purchase Archives - Page 107 of 130 - Event Marketer
Nike Scores with Jordan All-Star Weekend Exhibit
The Jordan brand traditionally launches the newest iteration of the Air Jordan shoe at All-Star Weekend, and 2013 was no different, except for one minor detail—Michael Jordan was turning 50. The stunning footwear exhibit, styled after the green and black colors of the new Air Jordan XX8 shoe, incorporated every facet of All-Star Weekend: entertainment,...
LG Live-Wires its NCAA Final Four Fan Experience
Fan festivals at major sporting events have evolved over the past decade to become major attractions (and major marketing opportunities) in their own right. After all, for many attendees who can’t attend the actual big event, a day spent at the Super Bowl, MLB All-Star Game or Daytona 500 fan fest can be almost as...
Xbox Area One Road Show Drives Trial and Engagement
The Area One Road Show delivered a “rock band” style tour to key markets, bringing games and music to core gamer enthusiasts and social evangelists in a party-like atmosphere. There’s no better way to hype a new product than to let influential consumers test it out, which is what console gamers got to do (and...
Coca-Cola Uses Facial Recognition for Hip ‘Love’ Events
Facial recognition technology isn’t just a cool trick from a sci-fi movie anymore. Thanks to a high-tech facial recognition event kiosk dubbed FaceLook (tied into the Face.com platform), everyday people can take a photo of themselves and use the image to log in and post directly to Facebook. The technology might best be known to...