Objective of Event: Drive consumer consideration

The Pico de Gap campaign set out to tap into the heritage behind Gap’s 1969 denim line—and to play up the idea of “democratizing fashion.” To do it, Gap leveraged the gourmet food-truck trend with four hand-painted Pico de Gap taco trucks and a “Made in L.A.” theme. The tour, whose name was inspired by […]

Verizon’s Power House activation for the Super Bowl in New York City’s Bryant Park was monumental, both in size and impact. The brand set out to create awe-inspiring technology experiences showcasing its network, products and services, including the brand new LTE Multicast, Verizon’s future network technology. To do that, the brand created a 15,000-square-foot brand […]

Imagine walking up to an ATM and having it spit out $10 bills at you. That’s what happened in a direct-to-consumer experience activated by H&R Block, the consumer tax services provider, to demonstrate the importance of having tax professionals prepare income tax returns. The program grew out of a 2013 study of self-prepared tax returns […]

Not many people could resist the urge to stop and take in the sight of a full-sized car wrapped in a toy box. Drop the box in your local mall and “trap” a brand ambassador inside and you’ve got yourself a real recipe for social media buzz. In 12 Los Angeles malls, Ford sealed a […]

Ford had some big-time objectives for the introduction of the new Focus—namely, making the car one of the most in-demand vehicles in the compact segment by the time it launched. In order to meet that goal, Ford launched the Focus Rally. Six two-person teams would drive across the U.S., completing a series of challenges, all […]