Objective of Event: Drive consumer consideration

There are few things smart phone-carrying consumers love more than their favorite apps. Whether it’s for fun or function, ain’t much an app can’t do. Yet despite their popularity, an event marketing app has to work a lot harder to win a piece of the passion consumers have for their everyday tech addictions. A killer […]

Nespresso was interested in challenging the preconceptions of high-end coffee consumers, and showing them that the brand is as much of a coffee snob as they are. To introduce a wide variety of its coffees to affluent and well-heeled professional consumers in an efficient and time-sensitive way, the brand went to one of the most […]

The art of integrating technology into a live experience is one of making it integral to the experience, and for the US Open Tennis Championship, American Express did just that. Through the integration of seamless technological innovations, the brand brought each fan’s passion for the sport to life in vibrant color. Game. Set. Match. This […]

During the 2013 holiday season, online retailer Zappos delighted Austin consumers with a unique chase activation that was as weird as the city’s self-proclaimed personality. In order to drive traffic and purchases at Zappos.com, the brand sent a life-sized gingerbread man out onto the streets of the city and challenged folks to catch him and […]

It seems like a simple thing to give out samples of Hot Wheels at a car show. But for the Canadian International Auto Show (CIAS), Hot Wheels set out to turn a simple sampling activation into an experience that every consumer would remember. The objectives included earning as much attention from CIAS attendees as possible, […]