Data collection/lead generation Archives - Page 5 of 69 - Event Marketer
Gatorade Takes Trainers on a Self-Guided RFID Journey
Gatorade took a big swig of consumer data at the National Athletic Trainers’ Association’s AT Expo this year with an RFID-powered attendee journey that offered personalized experiences and generated a rich stream of behavioral and product preference information. Positioning its products as “sports fuel” for the 24/7 athlete, the brand needed to establish itself as...
IKEA Positions Itself as a Culinary Brand Via RFID
IKEA has never been a conventional retailer so when it activated a food-inspired pop-up, “Break the Rules” was a fitting theme for both the experience and the brand. Attendees were encouraged to rebel against traditional food “rules,” helping IKEA to position itself as a brand that inspires exploration and fun with food. Offering a tech-powered...
Ringling Bros. App Spawns a Tech-Fueled Circus
The Ringling Bros. and Barnum & Bailey Circus has come a long way since it began entertaining families 146 years ago. But with the introduction of its new mobile app in July, “The Greatest Show on Earth” is now a tech-fueled experience that turns audience members into active participants. In an effort to reimagine the...
Coke Takes a Data-Driven Approach to Rebranding
Realizing that quality brand engagements are more important than mass sampling, Coca-Cola took a targeted, data-driven approach for a rebranding activation that helped Australians ages 25 to 35 fall in love again with the product, not the brand, and delivered an icy cold Coke in the moment. The campaign kicked off on Australia’s biggest national...