Change brand perception Archives - Page 18 of 23 - Event Marketer
Glowing Visuals Bring Facebook Connections to Life
Facebook is all about connections, a theme that literally came to life via the Connections Experience during Facebook’s F8 developers conference in September 2011 at the Design Center in San Francisco. Using multiple overhead projectors that mapped visuals to the floor and an array of 3D cameras, the interactive Connections installation brought online social networking...
U.S. Cellular Campaign Boosts School Sports Programs
U.S. Cellular needed to repair some ill will that had been caused during a difficult migration to a new billing system (leaving many current customers temporarily without service and occasional random invoicing issues). To position the brand as a part of the fabric of the local community in eleven tier-two markets, it created a localized...
Road Rally Highlights Volkswagen’s ‘Green’ Cred
To build its eco-friendly credibility among media and potential buyers, Volkswagen unveiled the Think Blue Spritsparathon in Germany. The initiative tied back to a global Think Blue campaign which was designed to promote environmentally-friendly behavior among VW customers. For the Spritsparathon events, the brand challenged the Volkswagen community to send in suggestions for reducing auto-related...
LEGO Summons the Force to Unveil Largest Model Yet
Times Square may have seen it all in its 104-year run as the center of the known universe, but it’s never seen this. To reignite brand loyalty for its Star Wars products and build excitement for the TV launch of the series “Yoda Chronicles” on Cartoon Network, LEGO designed the Secrets to Reveal campaign. The...