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A box truck’s a box truck, no matter how you dress it up, unless of course the truck is a dental clinic or beauty salon, or even a swimming pool. This spring, brands like Lifetime Network, Sensodyne and TLC ditched the flashy graphic wraps and instead hit the streets with custom-designed glass-enclosed mobile vehicles. 

So you just held your company's biggest event of the year, a global meeting that attracted 20,000 attendees and 250-plus exhibitors and featured 300 informational sessions. How do you keep the momentum going? If you’re Salesforce.com, the answer is a b-to-b road show called the Cloudforce Tour, a rolling series of one-day events that for the past eight years has brought the excitement of its annual user conference, a mega gathering called Dreamforce held each December in San Francisco, to the local level.

The BET Awards Viewers Choice Mobile Tour hit the road last month to encourage viewers to vote for their favorite music artist, visit BET.com and watch this year’s awards show held June 27. The tour kicked off on June 17 in New York City and wrapped at the awards show in Los Angeles. In between, it made stops in high-trafficked areas, including festivals, concerts and retailers where they handed out tickets to the show.

Unlike the permanent panels that are placed on residential rooftops, event marketers often have to set up and tear down solar panels at their events. One way to minimize the labor is to put the panels on top of a touring vehicle to collect energy during the drive.  Captured solar power eliminates the need for backup generators, which are used to power on-site electricity.

New spirits brand Familia Camarena Tequila this summer is spicing up the streets of Los Angeles with free tequila-infused tacos to enable consumers to sample the tequila’s flavor without sampling the spirit, which is against the law.
The tacos, created by local chef Sevan Azarian, are infused with Familia Camarena Tequila. The 120-stop tour began on June 1 outside of Azarian's latest restaurant, Recess Eatery. The taco truck will appear at the hottest L.A. events and venues this summer, including events and nightclubs from the Santa Monica Pier to the Sunset Strip.