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iVillage, the female-centric website, and American Express in November hosted an event at New York City’s Museum of Modern Art to spark a discussion between young adults and moms about financial responsibility. The program was part of a larger initiative called “The Talk” which promotes PASS from American Express, a prepaid reloadable debit card.

When Pop-Tarts set up a Facebook fan page last summer, it was flooded with more than two million consumers interested in talking about its toaster pastries. The online chatter, which included new flavor combination suggestions, inspired the Kellogg’s-owned brand to bring the excitement to life in a pop-up store. The result? The 3,000-square-foot Pop-Tarts World on 42nd Street in New York City (more on all the sweet details in a moment).

This holiday season, Microsoft gave passengers at several U.S. airports the gift of free photos with Santa Claus. From Nov. 23 to Dec. 21, the brand set up its Holiday Photos on the Fly booth at 26 airports where it snapped holiday photos of consumers and then enhanced them on-site using Windows Live photo features, including Photo Fusion and Photo Mail.

Ask anyone who’s ever waited endlessly to get into an event and they’ll agree—a long check-in line is a short distance to frustration, second only to forgetting your ticket. It’s a feeling often shared by the event organizers themselves as they flip through pages of printouts, checking off names, and inevitably missing a few. But now, thanks to mobile ticketing services that take advantage of smartphones, bar codes and other technologies, the hassles of paper tickets are quickly becoming a thing of the past. Even airlines and public transportation systems are jumping on board.

At the Ft. Lauderdale Home Show Dec. 3 to 5, DISH Network set out to leverage its all-new 200-square-foot booth to attract new customers and upgrade the services of existing ones. To do that, it unrolled three distinct experiences, each to cater to a specific product line, resulting in a 150-percent increase in leads over the previous year.