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In our new feature, EM takes a snapshot of one program on one event day and gives you all the intel that counts. This month:

Brand: ION Television
Agency: The Michael Alan Group
Campaign: Greenhouse on Wheels

Click to Download the .PDF.

Last month, the Cobo Center in Detroit played host to the largest automotive show in the country and some of the largest and most elaborate exhibits and consumer activations in the industry. EM was there to bring you the highlights.

The North American International Auto Show, in preview week right now in Detroit, was chock-full of hot cars and sweet interactives, and the digital star of the show was the Toyota Vision wall. The wall is made up of three 82-inch LCD panels, equipped with multi-touch technology and loaded with tons of content and features about the new Prius. Each of the three screens focuses on one area of content, combining to tell the whole ownership story of the Toyota culture and the lifecycle of the vehicle. The software that runs the experience is based on Microsoft Surface, but is custom-designed.

The North American International Auto Show was full of clever and aesthetically beautiful design elements and here, we show you some of our favorites.

To begin building popular and political support for its bid on an upcoming high-speed rail project in Florida, tech giant Siemens’ Mobility Division will hit four of the state’s cities to educate consumers about the high-tech public transportation system, which would be one of the first of its kind in the U.S. The project has an allocated $2 billion in federal funding and is expected to award the winning bidder in the summer of 2012.