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You might say it takes a village to pull off an event as big as the reveal of the newest Boeing airplane, the 747-8 Intercontinental, which also happens to be the largest commercial aircraft built in the U.S. and the longest passenger aircraft in the world. At least that’s how David Okrent, brand manager for the new plane, puts it.

To drive awareness for its newly reformulated zero-calorie enhanced water brand and connect with dog-lovers and others who live an active, healthy lifestyle, Propel Zero in April hosted an invitation-only event at Church Estate Vineyards in Malibu, CA, for influencers, their four-legged friends and the media. In addition, the brand created the Propel Zero to 1,000 program, a call-to-action to get people moving 1,000 more minutes per month, season or year, depending on their level of commitment to the challenge.

Mexican beer brand Dos Equis hit up bars in 17 markets every night from April 21 to May 5 to show consumers the Lost Art of Celebrating Cinco de Mayo.

Australia-based St. George Bank is reinforcing its sponsorship of rugby league team the St. George Dragons by planting a six-foot by six-foot St. George Bank Footy Vault in stadiums through September and rewarding fans with the chance to win cash prizes.
The program launched on May 1 during the Round 8 National Rugby League match between the St. George Bank Dragons and Parramatta Eels at WIN Jubilee Oval, Kogarah.

The April 18 press reveal in New York City for the 2012 Beetle captured the essence of the newly redesigned car via dramatic video projections that brought to life the vehicle’s Super Bowl ad and created an immersive experience for the 260 industry writers and lifestyle media in attendance.