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  • B-to-C Events

    Chevrolet Celebrates 100 years at Indy 500

    Chevrolet joined the Indianapolis 500 last month to celebrate the 100th year of the race—and the brand’s equally long sponsorship—with a series of race-week activations and ride-and-drive events. The auto brand was a sponsor at the first Indy 500 in 1911, when two members of the Chevrolet family drove in the inaugural race. The brand’s history with Indy isn’t limited to time served, however. It has also been chosen to supply the pace car more than any other auto manufacturer, and this year rolled out the 2011 Camaro as GM’s 22nd pace car.

  • B-to-C Events

    Social Media Top Tip: Tradeshows

    EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and facebook.com/eventmarketer for more.

  • B-to-C Events

    Mountain Dew Grabs Grand EX

    It’s been five years since Time magazine named “You” its person of the year. And since then, the spirit of consumer empowerment has shown no signs of slowing down. While many marketers have preached the benefits of “turning the brand over to consumers,” one brand has been rather busy turning its entire marketing mix over to them. For Mountain Dew, consumers aren’t just a target audience—they’re the brand’s chief marketing officers.

  • B-to-C Events

    Familia Camarena Extends Tequila-infused Tacos Beyond West Coast

    After its success in Los Angeles and Nevada last summer, the Familia Camarena tequila brand launched its Camarena Taco Truck in New York City on May 25 and is in market through June. Two additional trucks will be making stops in Austin, Chicago, Dallas, Houston, Los Angeles, Oakland and San Francisco. The brand has partnered with Chef Jesse Vega of Sueños restaurant in Manhattan to create tequila-infused tacos, which allows it to sample the spirit without actually serving it to consumers in a shot glass on the street.

  • B-to-C Events

    LG at Final Four Nets Big Results

    The numbers are in for the LG Experience at the NCAA Final Four Bracket Town fan experience this March, and LG says it was a winner. A barcoded, scannable Fan Pass allowed LG to track attendee activity, time spent in the exhibit and areas of interest, and post event data showed that there were more than 34,000 swipes of the pass inside the electronics brand’s 5,000-square-foot space, which spotlighted LG’s new line of 3D televisions, mobile phones and home appliances.

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