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Coors Light this April wrapped up a 10-week TV and online campaign inspired by its iconic Silver Bullet Express by welcoming 100 consumers aboard a fully branded VIA Rail Canada train for three days of events at select stops throughout Canada. From April 15 to 17, the brand totally transformed five baggage cars to engage consumers during the period after the Super Bowl when, according to Coors Light, its competitors’ promotions go dark.

Amtrak marked its fourth annual National Train Day by kicking off a four-market tour on May 7 that celebrates the anniversary of the first transcontinental railroad and, this year, the brand’s fortieth anniversary.

In the battle for mindshare among automakers that make alternative fuel and hybrid vehicles, it’s no longer enough to simply target the eco-conscious. If they hope to capture consumer interest—and market share—as the clean energy movement evolves, today’s auto brands need to grow the green consumer market, too, and make a case for sustainable lifestyle purchases to new demographics.

As part of its stepped-up partnership with the IZOD IndyCar Series, Verizon has signed on as a founding sponsor of the IZOD IndyCar Fan Village, a newly reformatted fan experience at the races. Verizon also sponsors a car in the series, Penske Racing’s No. 12 car driven by Will Power.

Verizon presented the idea for the village to IndyCar, which in turn worked with Verizon’s agency Marketing Werks to design the village. Additional sponsors include title sponsor IZOD, National Guard, Honda and Mattel Hot Wheels.

The Couscous Caravan is on the street in Seattle, spreading the good word about its tasty side dish until May 15. This is the Near East brand’s first foray into food trucks and the vehicle will be visiting retailers, weekend events and downtown locations to serve up free couscous samples, recipes and coupons all the while building buzz and excitement via the brand’s Facebook page at facebook.com/neareastdish and on Twitter @NearEastDish.