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British Telecom creates its own double-decker at the London Live Fanfest

Two-hour lines and happy consumers at an inflatable domed experience.

The tech giant uses a three-zone experience to drive trial of its mobile devices.

AT&T, a presenting sponsor of Star-Spangled 200, which commemorates the 200th anniversary of Maryland’s role in the War of 1812, used last month’s Sailabration kick-off to showcase its smartphones and tablets and raise awareness of It Can Wait, a national campaign to educate drivers about the dangers of texting and driving.

It isn’t easy to stand out in the competitive luxury automobile market, even if you are the ultimate driving machine. It’s even more challenging to keep current owners of your luxury vehicle excited about what they already drive when there are so many other options out there.