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Bacardi in June sponsored the first game in the World Soccer Masters Tour, a new property that launched in Miami and gave the Miami-based rum brand a chance to connect with Hispanic soccer fans as it celebrates its 150th anniversary. The event, held June 23 at Sun Life Stadium, drew more than 48,000 fans who watched Lionel Messi, the world’s best player for three years in a row, and other top soccer players.

The first time Olympic sponsor blows it out of the Park--literally

The Cisco House, a two-level b-to-b experience designed and built on the roof of the Westfield Mall and office park by the Stratford rail station, might just be the best Olympic experience few will ever set eyes on. And that’s the idea.

With a location that you almost missed, BMW’s 8,500-sq.-ft. floating brand pavilion scores high on both design innovation and experience. The gigantic, eye-popping branded barge, which floats on the Waterworks River in front of the Olympic Stadium and Aquatics Center, boasts a huge LED strip across its front center section while water from the river beneath flows down its sides.

Global sponsorship activation is not for everyone, as evidenced by a few of the London 2012 sponsors that tried to make some noise, but, well, just didn’t (are you kidding us, Panasonic?).