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To promote the July 25 grand opening of Chicago’s new CityTarget, the retailer created a series of experiential activations that engaged consumers and excited them about the new store. The store is one of five smaller-scale “urban” Targets slated to launch this year in Los Angeles, San Francisco and Seattle. The new stores are about two-thirds the size of Target stores typically located in suburban areas and offer home goods, apparel, beauty supplies and grocery products that appeal to young, trendy city dwellers.

For this year’s Sturgis Motorcycle Rally, Geico, a lead sponsor for the eighth year, moved into high gear to draw new customers and get the Lizard (or Gecko) out all over its competition. Sturgis is the biggest bike rally in the U.S., with more than half a million riders on the streets of Sturgis, S.D., from August 6 to 12.

Stonyfield, the organic dairy brand, this summer is activating a Know Your Food mobile tour to educate consumers about healthy food choices.  The six-city tour includes grassroots marketing, small community events and guerrilla sampling at each stop and ties in with Stonyfield’s year-long Food Superheroes online campaign.

With a mirror-encased shell that creates a look more Buck Rogers than eco-friendly fuel company, BP’s Fueling the Future experience focused on the “many practical, progressive steps” the oil company is taking to help the world become more efficient and eco-friendly.

The Milk Processor Education Program (MilkPEP), for its Got Milk? Arranca Con Energía Breakfast Project initiative, targeted children and Hispanic families in Houston, Miami and New York City on July 1, June 29 and July 6, respectively, by hosting a series of events for children enrolled in summer camps at YMCAs in the three markets. For each activation day, the MilkPEP folks gave the children breakfast at an interactive cereal bar and hooked them up with an interactive demo with MilkPEP and Olympic athlete and taekwondo world champion Stephen Lopez.