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Beck's, the German beer brand owned by Anheuser-Busch, on January 29 held a pop-up event in New York City to support the launch of Sapphire, a new premium beer.

The event, which took place at Open House Gallery, in the city's SoHo area, is part of an integrated campaign that includes advertising on this year's Super Bowl and a sponsorship of Mercedes-Benz Fashion Week, as well as other initiatives that will continue throughout 2013. Pop-up events also took place in Beverly Hills, Chicago and South Beach. 

In the U.S., New York City sees more experiential action than any other market, and globally it’s one of the top choices for

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this monthly series, EM’s own Ken Briodagh will collect and codify the hottest, newest, most interesting, best (and sometimes worst) technological doohickeys available to you.

Grab some comfortable shoes and join us for a tour of the show floor.

Last year, we saw some of the most exciting moments in social media’s history, proving the platform's worth to brands, freedom fighters and political action committees. But it wasn’t all high points. Last year we saw some of the biggest bombs and screw ups we’ve ever seen. Some were so off-key we kinda thought they were hoaxes at the time. Sadly, they weren’t. We have a full roundup coming in the next issue, but here's a little taste.

Offender: Nestlé