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Tic Tac mints in April hit the road with the My Pack Tour, a month-long mobile tour that offered millennials attending music and arts festivals the chance to create custom Tic Tac packs and share their photos on social media. The My Pack Tour is an extension of Tic Tac’s Shake It Up marketing campaign, […]

What was once a discipline based on anecdotes, gut feelings and a stack of post-show paper surveys has grown up to become one of the most sophisticated tracking methodologies in the marketing mix. We’re talking about event measurement, of course, and we’re exploring it from every angle with a master’s course in what to measure, […]

Country Living magazine hosted the mother of all shopping, cooking and crafting fairs over the June 6-8 weekend in Rhinebeck, NY, at the Dutchess County Fairgrounds. The fair, one of three the magazine is hosting this year, offered artisanal food, more than 200 vendors of antiques, gifts, home décor and jewelry, as well as cooking […]

Mobile app developer QuickMobile and the IMEX Group, which runs meeting and incentive travel exhibitions IMEX in Frankfurt and IMEX America, recently published a global research study designed to identify trends in mobile app adoption and use in the trade show and meeting industries, as reported by meeting planners. The research proper was conducted by […]

YouTube today is more than a video-sharing platform. People watch YouTube like they would TV and follow episodes of their favorite ordinary-people stars, like No. 1 baking host Rosanna Pansino. She creates themed baked treats on her channel’s series “Nerdy Nummies,” which boasts some 1.6 million fans, and is one of three stars the platform […]