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In this episode of EM All Access, FedEx Sr. Communications Specialist for Social Media Strategies Jason Baker talks about how to boost engagement through gamification… and the right hashtag.  

Fans at NBA House in New York City over NBA All-Star Weekend got to experience American Express PIVOT, an interactive digital video experience that highlighted key players’ signature moves and their personal stories on the road to success. PIVOT is the latest example of the financial giant’s strategy of incorporating digital technology into music, golf […]

To unveil its new R15 driver, TaylorMade Golf hosted a press event that leveraged Oscar week buzz and honored golf in film. Called “Made of Greatness,” the evening event Feb. 18 featured a drive-in movie and demo experience under the lights on the driving range at the Riviera Country Club in Pacific Palisades, CA, a […]

Hundreds of shops, agencies and brands from around the world submitted their best work across a dozen categories last fall, but only the 36 programs you’re about to see earned top honors.

As a marketer, you know how important it is to foster positive brand awareness. It’s your job, after all. But with today’s asymmetrical media, your job is a little tougher. People are harder to reach — and fewer engage — so you have to pull out all the stops. Thankfully, following these tips, your next event can yield a positive, engaging experience.