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Podcasting is one of the oldest digital content mediums on the internet, but has lately been experiencing a renaissance as programs ranging from TED Talks and Marvel Comics to This American Life’s breakout hit “Serial” have found audiences in the millions. What exactly is podcasting, and how can an enterprising brand leverage it to enhance […]

Kraft Foods Group this January kicked off for the first time in the U.S. a community marketing program that has hockey fans vying for the title of Kraft Hockeyville. The initiative is based on a Canadian program by the same name that the brand launched nine years ago to find that country’s most passionate hockey […]

We’re back with another installment of best award show stage concepts, this time fresh off the 87th Academy Awards telecast—Hollywood’s biggest night. (See our picks from the Grammys, here.) Most tune in to the lengthy 2015 Oscars program for the suits, gowns and memorable acceptance speeches. We tuned in with an eye for the sets, […]

For its fifth consecutive year as presenting sponsor of the Sundance Film Festival in Park City, Utah, Acura activated a multi-layer experience that drove engagement on-site and online. During the festival, Jan. 22 to Feb. 1, Acura hosted film fans and celebrities in the Acura Studio, located in the center of the action. But that […]

As presenting sponsor of the Sundance Film Festival, Acura built an engagement hub in Park City, Utah. Called Acura Studio, it was where festivalgoers could refill water bottles, recharge their phones or kick back and relax in hopes of catching celebrities making their way to the Acura Press Room. More on Acura’s presence at Sundance […]