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Events provide wonderful opportunities to spark connections that your sales team can use to build profitable relationships. And while sales teams can be persnickety, they do appreciate it when you hand them warm, qualified leads coming out of your event. Here are five ways to maximize lead qualification at your events.

In this episode of EM All Access, IBM Director-Demand Systems for C-Suite, Cloud and Global Technology Services Teresa Cook shares her insights on how to engage the C-Suite.  

Earlier this year, commuters on Atlanta’s MARTA rail system got to try some Johnsonville sausage links on their way to and from work, and Johnsonville got to try out a guerrilla sampling campaign. The four-week pilot program, which was called Next Stop: Johnsonville and began mid-January, marked a departure from its traditional sampling vehicle, the […]

Your Two-Minute Tutorial On The Latest Event Technologies What it is: For the six people on the planet who think an Oculus Rift might be a new model of Ray-Ban sunglasses, welcome to the future. Recently acquired by Facebook, the virtual reality headset manufacturer once again took the Consumer Electronics Show by storm this year […]

Hackathons are largely a tech community phenomenon where brands put their latest products in the hands of coders and developers and then ask them to collaborate and compete to create the next killer app. But brands of all kinds are starting to find that it’s not only exciting to put your company’s biggest users on […]