Latest

Harley-Davidson’s Project LiveWire Experience Tour, which last year reached more than 15,000 Americans, has unplugged its electric motorcycles and is headed to Asia and Europe. The tour, which launched with media and invitation-only consumer rides at Malaysia’s Sepang International Circuit on Feb. 25, will continue through the fall and includes 13 stops in Canada and […]

In this episode of EM All Access, hosted by Event Futurist Joe English, Pepsi Brand Manager Julia Bomba talks about how the brand uses live events as content generators.  

Through our experience with Fresh & Easy and an analysis of new consumer behaviors driving today's grocery marketplace, we've assembled an informative 17-page report that helps grocers connect with consumers, remain culturally relevant and drive store traffic.

Online shoe and apparel shop Zappos.com kicked off its multi-year title sponsorship of San Francisco’s famous Bay to Breakers footrace, May 15-17, with an array of unconventional engagements meant to highlight the quirky nature of both the brand and the race. In the two days leading up to the May 17 competition, consumers could participate […]

It’s that moment you survey the crowd at a music festival from an exclusive vantage point. That moment your kid plays catch with a professional baseball player. That moment you surprise your sweetheart with the ultimate culinary date night (you rock star, you).