Latest
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Video
EM All Access: Why Mountain Dew is Obsessed with VR
In this episode of EM All Access, Mountain Dew’s Digital Brand Manager Christine Ngo talks about why the brand is obsessed with virtual reality. Hosted by Event Futurist Joe English.
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Partner Content
Brand Promotion at Events
Events aren’t just for socializing anymore. The ample opportunity to network
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B-to-C Events
JetBlue Goes Retro with an Airport Pop-Up
Airport. It might as well be a four-letter word. If you haven’t experienced gunning it through the concourse and arriving at your terminal with seconds to spare, you probably haven’t done much flying. And the reason for all the hustle and bustle is simple: No one wants to spend extra time hanging around the airport. […]
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Partner Content
At the Rio Olympics, Contingency Will be King
The 365-day countdown to the Rio 2016 Olympic Games has begun. Though many brands are still hard at work on strategy, the savviest are already knee deep in plans for 360° activation. GMR’s team on the ground in Rio shares their thoughts from the 1-year mark.
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