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The biggest questions in marketing these days is how to get millennials involved, especially through “traditional” techniques. Sampling has seen lots of changes in the last few years to evolve to the needs and wants of the upcoming consumer group: millennials. Keep reading to find out how to sample your business to the future consumers!

Your event participants’ time is precious. Why waste it—and why waste your money and potential—with an event that doesn’t resonate? Here are five key features of great experiential events.

Barkley Kalpak designed a high-tech, interactive immersion tunnel for AOL's "Mobilization of the Future" campaign.

The Nismo Performance Academy is an exclusive track driving event featuring the most impressive Nissan performance vehicles.

Event Guidance, a leader in behavioral analytics for touring events, has launched Express Data Export™ (EDE), a proprietary data visualization technology that presents consumer behavioral analytics in clear, simple graphics in near real-time.